Is the Indian media really crawling when asked to bow down? Is the value of Indian media really related to the earnings of just 30 to 35 thousand crores? Are you sure you have done business to close the media or stop the business? Whatever it is, but you have to go back 4 years before you can find the answers to these questions. When the mandate gave the situation to a person who changed the definition of democracy. That is, before this democracy did not derail, the mandate went in that direction.
Noting Down Important Things
Remember emergency Remember Bofors. Remember the politics of Mandal-Kamandal. The demolition of the Babri Masjid in the laboratory of Hindutva. But 2014 was the opposite. Because before this there were issues in all the rounds, but there was no issue behind the mandate of 2014 but there was such a dazzling dream of development and a claim to improve every bad situation of the past which was on the shoulder of corporate funding.
The expenditure incurred in the elections of 1996, 1998, 1999, 2004, 2009, including all those, is more than what was done in the 2014 elections. If the Election Commission spent more than 30 billion rupees, then more than that of BJP. And that too only to make a person such a face of the country, in front of which not only the leader but also his party should be reduced. And exactly the same happened. Not only the Congress or the satrap, the ruling BJP itself and the parent organization of the BJP, the RSS, also dwarfed this person. Because the mandate that made Narendra Modi sit on the Prime Minister’s chair was not only the traditional votes of the anti-Congress but also the Dalit-Muslim and OBC votes.
It was the first time since 1977 that every section-community-sect ended its streak of being a vote bank. And for the first time, the hopes of the public were also hitting Kulanche, and the declaration of Modi government was also flying. SIT was formed to bring back black money. The Supreme Court will take action against tainted MPs soon, the elected government claimed. The slogan of Na khoona na khoonayega was raised as if crony capitalism and brokerage in the political corridor will end.
From the opening of the bundle of relief and facilities to every section including student-farmer-laborer-woman, there is talk of betterment of society at the fringe And all these were not separate ministers of the government, but the only super minister i.e. the Prime Minister. He was saying that he is the Prime Minister and not the Prime Minister. The magic continued, and in showing this magic, that media was also lost. The media whose eyes should have been kept open. So the picture of the country has been this for four years. Prime Minister Modi kept speaking. The media kept on showing. The audience kept watching. Everything was magical For the first three years, Modi dominated the screens of magic news channels. But keeping in step for the fourth year, the magic of the Modi government started coming down and the Modi policy started to look weak. In four years, 106 schemes were declared lost only in the figures of achievements through power.
For example there is unemployment but the government said that the Mudra scheme provided 70 lakh jobs in a year. Twenty million youth benefitted from start up. One and a half crore students benefited from Skill India. But the ground truth was so weak about every scheme that while reporting from ground zero, only the government beneficiaries of the government schemes started telling them that they did not get any benefit. And in this episode, surgical strike, demonetisation and GST also boomeranged. But the government wanted to give news of its achievements only.
And with that, three more truths also came to light. First, how media is not more than any business. Second, whether or not there will be profit in the business, the power has taken possession of it. Third, the one who showed courage was suppressed by Alania. That is, the message was clear. People want to know / see the truth. And if the TRP is increasing, then the revenue from advertising will also increase.
If the TRP increases due to gross reporting on the policies of the government, then it is a danger bell not only for the Modi government but also for the ruling party. Because there is only 8 months left in the general election. And on such an occasion it would be difficult if the media started doing ground reporting instead of being sanguine. Because the PM has a face at stake. So, the news channel should consider itself as a business house, its board did not just stick to the advertisement of corporate or companies, but the budget of political propaganda became so much that everyone lost in profits.
On the one hand, the business of advertising of about two thousand crores of rupees in India is for national news channels and the top five news channels only earns one and a half crores of rupees, in which number one and two earns about nine hundred crores. On the other hand, the budget of publicity from the Central Government to the states has been more than 30,000 crores at present. All this loot is or is it political bargaining.
Power Of Advertisement
If not connected to the promotion of power on one side, then the business will collapse. And if you join with power, there will be a lot of profit. This new picture is of the increasing budget for the promotion of power. Because the face of government advertisements has also been changed in this period, unlike the advertisements of private companies. The budget for government advertising through DAVP is just one thousand crores. But the governments of all the states, including the Center, have raised their publicity budget from 500 crores to five thousand crores. And the situation became such that the news channels would make advertisements, only the news channels would sell themselves. And the government’s advertisements ran on the screens of news channels themselves. The largest budget in this state is that of Uttar Pradesh, the largest state in India. Which annually up to two thousand crore only channels.
The effect of this is that for the first time Indian news channels are running the same channel in discussion on different issues instead of the grand reporting of government policies. The situation has worsened to the extent that the top channels of Hindi are told on the basis of the report of the monitoring team of the government on which issues they should discuss in the channels.
Every door opens for the one who is friendly to the government. Prime Minister Modi himself never held a press conference in four years. But the eight interviews that were given, were given to the same news channel or newspapers that should not question the counter. Four TV interviews are the same four channels which are engaged in promoting them. And in the interview of the newspapers, the questions were made favorable to the answer. In which the journalist who took the interview was not even named. The name of the team of the newspaper was.